Case Study

Mrs.
ros

UXD & Webdesign

A new converting webshop for Mrs. Ros

Mrs. Ros

Mrs. Ros, a premium equestrian brand, launched a redesigned webshop built according to their visual identity and tailored for high conversion.

  • The site showcases a wide range of horse-&-rider gear such as saddle pads, riding breeches, show jackets, deluxe bridles, and matching accessories, under cohesive collection themes (e.g. DELUXE, PERFORMANCE, PREMIUM BASIC).
  • The user interface is clean, intuitive, and visually rich — emphasizing product imagery, easy-navigation between “Horse” and “Rider” categories, clear size guides, and prominent new arrivals & sale sections.
  • Branding consistency is strong: the visual style, tone of voice, and content (ambassadors, community, product storytelling) all reinforce the identity of Mrs. Ros as stylish, aspirational, and quality-driven.
  • UX elements such as free shipping for NL & EU orders above €50, B2B login, multi-language support, promotional sign-ups (“insider” discount) help reduce friction and drive buying behavior.

As the uxd and webdesigner, I developed the overall concept together with the Shopify expert. 

Desktop

Luxury editorial visuals designed to make your brand unforgettable

It all starts with a vision

Mobile

Luxury editorial visuals designed to make your brand unforgettable