Case Study

MAISON
Pluvia

Creative Direction & Concept Design

The story of Maison Pluvia

MAISON PLUVIA

Maison Pluvia is a conceptual luxury fashion brand created to explore high-end branding and visuals for young, fashion-conscious women aged 18–35.

The project showcases a full visual identity, including moodboards, branding elements, and social media layouts, highlighting a blend of aspirational lifestyle, elegance, and commercial applicability.

Established a cohesive, premium visual identity that clearly communicates Pluvia Noir’s high-end positioning.
Produced a set of visuals ready for online and offline marketing.
Portfolio piece demonstrates versatility in branding, concept design, and luxury aesthetics.

Target audience:

 Fashion-conscious women aged 18–35 who value
luxury, exclusivity, and aspirational lifestyle.

MOODBOARD

It all starts with a vision

DETAIL SHOTS:

Credits

Strategy & Business Guidance: business manager / business expert

Website Development: professional webdeveloper

Creative Execution & Visuals: Naomi Eleonora

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